Google Ads or Facebook Ads?

Google Ads or Facebook Ads?

Facebook Ads are leading social media advertisement and Google Ads (formerly Google AdWords) are leading search engine advertisements these days. Both want to help businesses grow. Both are different in many respects because they have some similarities and some...
Benefits & Drawbacks of Google Ads Target Bidding

Benefits & Drawbacks of Google Ads Target Bidding

You do not know how much CPC will you actually pay to Google when you start PPC advertising. Do you? The bidding method you choose plays an important part in determining the actual CPC. Manual and smart bidding can be tried for PPC management in Google Ads. However,...