Blog Details

Home / Blog Details

With ever-increasing potential, it makes a lot of sense to consider International SEO, as it will allow businesses to reach out to more clients worldwide and stay ahead of the competition.

Google, the most powerful search engine, makes the claim of servicing more the TWO TRILLION web searches per year.

However, SEO can seem complicated and intimidating.

Check out this Beginners Guide if you are not sure where to start with SEO

You can go directly to the section you want to read more about or continue reading the whole blog.

[lwptoc skipHeadingLevel=”h4,h5,h6″ skipHeadingText=”Conclusion|Introduction”]

Let’s start with:


Accessing the internet is easier and more convenient than ever. It is no wonder that millions of businesses and brands are on the internet, reaching out to billions of potential customers.

If you are new to the business world or are trying to get your brand noticed, you need to take advantage of online marketing.

To stand out from your competitors, you must know how to implement international SEO using best practices to help increase your INTERNATIONAL ONLINE PRESENCE.

You should be ready to expand the presence of your business on the web and reach an international audience.

International seo

Before you can even begin to take advantage of every opportunity that presents itself to you, it would be helpful if you first attempt to understand global SEO services, how they work, and how you can integrate them into your business.

This may seem difficult to comprehend, especially if you are a startup business.

Don’t worry. Here’s the step-by-step process:


Click here to read about the mistakes Facebook marketers are making, and how it’s affecting their business!
[popup_anything id=”10510″]

1. What is International SEO?

SEO (search engine optimization) can deliver remarkable results, but International SEO takes the meaning to a new high.

International SEO is used to optimize websites in a way that popular search engines like Yahoo, Google, or Bing can interpret the languages you want to use in your business while targeting their prospective countries.

An effective international SEO best practice process can help you reach your desired global marketing audience in a cost-effective, scalable method.

Similar to other types of marketing techniques, you need a service or individual that can yield results.

This means hiring a reliable international SEO consultant; an authoritative resource that can deliver more clicks to your website, or perhaps a company that understands what you need to do to propel your business to international heights.

2. Why Is International SEO Important to Your Business?

You have a great product and excellent services, just right for a foreign market.

You have the capital, the right team, and loyal customers.

Now, how can you ensure that your product reaches international customers?

This is where International SEO comes into play by helping your business grow into a global dynasty.

To connect with your target audience across the globe, you need to speak their language. This means creating a voice they can relate to.

Get their attention with international SEO best practices and strategic marketing, which should always start with your customers.

You need to know who they are, where they are, and what they are looking for.

Quite plain and simple, learn how they think.

International search engine optimization gives you the tools you need to drive diversified traffic, grow your global audience, and extend your internal website.

3. Who Exactly Needs the Services of a Qualified SEO Consultant?

Logically, any business with intentions of expanding its reach internationally, with goals of targeting multiple countries.

These types of businesses are typically:

  • Businesses looking to explore business ventures in new international territories
  • Companies with multiple customer based channels worldwide
  • Brands doing business in various countries and locations
  • New/startup businesses with linguistically diverse customers
  • Any business with the courage to expand beyond their normal marketing area

From a glance, this type of SEO marketing technique might appear to be a unique or special type of idea, but many businesses are already familiar with the basics without realizing it.

Although there are complexities in the actual process, the concept is quite simple.

In short, this is a form of geo-targeting.

Geo-targeting allows you to optimize your website so you can attract customers with varying languages and cultures.

Working closely with an experienced international SEO consultant can also attract traffic to your website.

4. How to Choose the Right International SEO for You Startup Business?

Which company offers the most of what you need?

Since many companies are venturing out into the global marketing scene, you need SEO agencies and specialists that can accelerate high rankings on search engines for you.

The biggest challenge you might face is finding a company that is reliable and trustworthy.

If you feel like you’re ready to take your business to the International marketing level, now is the time to reach out to a global SEO consultant.

The questions you need to answer and have a clear understanding of are, “How can I find the best partner for my business?” and “What qualities and qualifications should I look for?”

Before making your final decision, make a comparison of the shortlisted resources using a checklist.

5. Take a Look at the Prospective SEO Consultant’s Portfolio

Conduct an analysis of the prospective SEO consultant’s output or current work. Examining their portfolio proves to be the best option.

A first-hand glance can put your concerns to rest. Does the company have a list of previous customers that they worked with? Are any reviews available for you to read?

You want to know what previous customers had to say about the company and the services they provided. If these critical pieces of data are not available, you might want to steer clear. There could be a hidden motive as to why this information is not accessible.

6. Know your Budget

What is the cutoff amount for hiring an international SEO service?

Many businesses make the mistake of thinking that expensive is better.

This is not so.

Some low priced SEO consultants provide outstanding services.

So, before you start looking into hiring an SEO consultant, be sure to identify the amount you can pay, since fees vary from company to company. You want to find the most reputable SEO consultant, within your specific budget.

Take account of all the basics that go into developing an ongoing International SEO checklist.

What you need to know is how much the consultant will charge to maintain your website when you need to integrate changes.

7. Choose a Compassionate Consultant

Can the consultant relate to you and your business?

When you choose the best international SEO agency, the company will work diligently to understand your business requirements, customer needs, and the goals of your current SEO position. The company’s ultimate goal is to help you obtain the results you desire to fulfill your highest level of achievement.

Your SEO consultant should be able to build a plan based on reasonable goals.

Most importantly, the consultant must be able to guarantee and deliver the expected results in a specific time frame, giving you the best ROI (return on investment).

Time is money, and a compassionate consultant will respect your time, and not waste money on solutions that won’t or don’t work.

8. Build a Lasting Relationship

What type of relationship do you want to build with your SEO service provider?

Working side by side with a professional SEO consultant gives you leverage and options. You can establish a friendly, working relationship. Communication, trust, and respect are crucial prerequisites in developing a professional bond.

The more you share your thoughts and ideas with your consultant, the more open you are to build a free line of two-way communication. Your consultant will value your input and collaborate with you to ensure your business needs are being met.

The results can be astounding.

The main focus is for you to turn your goals into reality.

The common goals that you share with your consultant should include improving traffic to your website and increasing conversions.

9. The Importance of Experience and Length of Service

An experienced international SEO consultant has extensive knowledge of the complexity of digital marketing.

He or she understands the basics and complicated facets surrounding global SEO issues. All of your concerns are put to rest when you work with an experienced SEO expert.

Knowledge proves to be more valuable than trial and error. Experts understand how the marketing industry works and how algorithms affect searches in Google and other search engine rankings.

Your consultant knows what it takes for you to succeed in the international business market.

The most critical step to achieving your goal depends on you doing your homework.

Investing in someone who knows the ins and outs of international marketing can save you tons of worry in the years ahead. Do your homework and build a relationship with a professional you can trust with your goals.

At Canz Marketing, we have been helping businesses establish themselves for years, and we can help you too.

SEO marketing is continually growing. It is the ideal marketing strategy for new and thriving online businesses.


International SEO FAQ

Now that you have read all of the essential tips, it’s time to get busy. If you are planning to succeed in your online international business, now is the time to take another look at your international SEO checklist.

What is International SEO?

International SEO is a process which consultants and other professionals use to optimize your website, making it easier for search engines to identify and target countries you want to reach. Therefore, it is imperative to use an effective and proven SEO method that works to expand your business.

Remember, people will contact you from different parts of the world, speaking different languages.

Your job is to ensure that all barriers to your business are eliminated.

Why Is International SEO Important to Your Business?

It is crucial if you plan on taking your business to another level. International marketing penetrates all barriers. Know which audience you want to target and where they are located. International SEO can ensure your business utilizes all the essential tips associated with international or global business marketing.

Which Type of Business Needs International SEO Consultants?

Any business that is thinking about entering the global market can benefit from the services of international SEO services.

Whether you are a new, existing or expanding business, SEO is the right choice for you. Even if you are a small business, you can still implement global marketing techniques that will benefit your business.

How to Choose the Best International SEO Consultant for Your Startup Business?

Do your homework. Cheap doesn’t necessarily mean better. Make sure your consultant has a working portfolio. Previous customers should have a positive or negative review of the quality of services they received. Ask or talk to several customers or businesses the consultant has served or worked with over the years. If your consultant is an experienced expert in the field, sharing this information will not be a problem.

Some consultants have websites listing all the details of their services, such as what customers can expect, the turnaround time, and how they can help your business grow. Make sure your consultant is someone you can talk to, bounce ideas off, and get to know. In any business relationship, trust is the most crucial element in establishing a strong connection.

Your consultant should work with you towards meeting your international SEO goals. A company that can reach customers on a global frontier is a company you want on your side.




This guide is created to help startup and online businesses succeed in the international SEO global marketing industry. When you follow the steps and pay attention to the tips included in this guide, you will realize the importance of hiring a dependable global SEO company. Now is the time to start a compelling international marketing campaign, and take your business to new heights.

Your business is only as successful as the experience and knowledge you pool into it!


Submit a Comment

Your email address will not be published. Required fields are marked *

Twitter Feeds

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in

November 25, 2021


Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in

November 25, 2021


Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in

November 25, 2021