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Client Intro: An E-Commerce Store SEO Case Study. An E-Commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PPC ad spend. Learn more about how we did it.
The Challenges
? This E-commerce store SEO client was just starting out in a niche market
? There was fierce competition from the bigger brands
? The client did not have much room for the content
? 90% of the marketing budget was going into the PPC and Facebook ads
? Organic traffic was less than 20 sessions per day on average
Using our proprietary RAPID FIRE
TESTING METHOD, we successfully
achieved 36X+ ROAS for our clients
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Our Strategy
☝️ We did a complete audit of the site and a competitor analysis
☝️ Based on the data we created a detailed plan to follow
☝️ All the technical issues were resolved in the first phase
☝️ We started creating content around the specific keywords
☝️ We focused more on long-tail keywords rather than more generic keywords
☝️ This approach helped us compete with the bigger competitors
☝️ We added regular, high-quality backlinks for the site
☝️ AMP – assisted their development team in creating accelerated mobile pages
The Results
✔️ The organic traffic increased by 93% in 9 months
✔️ The revenue increased by 69%
✔️ Search engine rankings improved every month compared to bigger competitors
✔️ Domain authority and page authority increased significantly
✔️ In a matter of 6 months we started earning natural backlinks for the site
✔️ We created and indexed hundreds of new pages for the site
Client Intro: A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.
The Challenges
? This lawyer client did not have full control of the site when they signed up with us
? Their site structure was not SEO friendly at all
? Most of their content was not optimized for any particular keyword
? Their search visibility was almost non-existent
? The law firm had multiple practice areas but the site was unstructured
? They had been burnt by the Indian SEO company
Our Strategy
☝️ We did an in-depth audit of the site
☝️ Created a detailed plan to follow and got it approved from the client
☝️ In the first phase, we resolved all the structural issues of the site
☝️ We also resolved the technical issues to maximize the search visibility
☝️ We fixed the existing content to include the demanded keywords by the client
☝️ We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
☝️ High-quality backlinks were added periodically to strengthen the overall SEO game
☝️ AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results
✔️ This law firm website was structured for the best results
✔️ The site gained 193% organic traffic within the first 7 months
✔️ The bounce rate dropped from 96% to 68%
✔️ The site was ranked on the 1st page of Google for 21 competitive keywords
✔️ The site’s mobile load speed was improved significantly